ANALYSIS OF VALUE CHAIN TO INCREASE APPLE CHIP SMES COMPETITIVENESS

Amanatuz Zuhriyah*
Department of Agribusiness, Faculty of Agriculture, Brawijaya University, East Java, Indonesia, amanatuz@trunojoyo.ac.id

Syafrial
Department of Agribusiness, Faculty of Agriculture, Brawijaya University, East Java, Indonesia

Budi Setiawan
Department of Agribusiness, Faculty of Agriculture, Brawijaya University, East Java, Indonesia

Djoko Koestiono
Department of Agribusiness, Faculty of Agriculture, Brawijaya University, East Java, Indonesia

Vol 17, No 06 ( 2022 )   |  DOI: 10.5281/zenodo.6629087   |   Licensing: CC 4.0   |   Pg no: 41-51   |   Published on: 09-06-2022

Abstract
Apple chips SMEs in Malang Raya have an important role in national economic growth. The purpose of this study was to analyze the value chain and competitiveness of apple chip SMEs in Malang Raya. Technical analysis of research data using the Analytical Hierarchy Process on 23 Apple Chip SMEs located in Malang Raya. The results showed that the overall final score on the value chain performance of Apple Chips UKM in Malang Raya for sub-activities that had the excellent category were operations, marketing and sales, purchasing, technology development, and company infrastructure. While the good category is found in the sub-activities of inward logistics, outward logistics, services and human resource management. The results of the calculation of competitiveness performance are included in the excellent category, while indicators that have the excellent category are indicators of demand conditions, firm strategy, structure and rivalry, and government. Meanwhile, the good category was obtained from the factor conditions and related and supporting industries sub- indicators .

Keywords:
Apple chips SMEs, competitiveness, value chain

Download Full Article PDF